Earning 36% of the vote in our 2022 color poll, this limited-edition model was chosen by you to become the latest special color to join our legendary M50x lineup. The metallic Ice Blue shade evokes the majestic might of a glacier while also celebrating the fun resurgence of the Y2K aesthetic.

Trusted by industry professionals

Whether it’s on the boardroom table, the stage or in the studio, Audio-Technica products are trusted time and again by industry professionals looking for reliable, lovingly developed audio products for all budgets.

It’s Audio-Technica’s commitment to innovation, customer service and meticulous design that ensure professionals turn to us to provide solutions in conferencing, houses of worship, broadcasting, live sound, recording studios and beyond.

60 Years of Devotion to music

For over 60 years Audio-Technica has worked alongside leading figures in sports and music broadcast to develop and hone a range of products that deliver on the highest level.

Audio-Technica have developed and delivered products to power the Grammys, World Cup, Super Bowl, Commonwealth Games as well as every Summer and Winter Games from Atlanta 1996 to Sochi 2014.

A Legacy in Innovation

Founded in 1962 by Hideo Matsushita, Audio-Technica positioned itself immediately as a leader in the manufacture and design of innovative audio products.

Its expertise in innovation quickly spread to various new fields and led to the development of tone arms, microphones and headphones. Audio-Technica soon became a benchmark in those fields. Making history.

A self-made man and audiophile,  Hidéo Matsushita was the former Director of the Tokyo Museum of Modern Art. It all started in his workshop, with the hand crafting of stereo cartridges. 60 years later, Audio-Technica has become a global leader in audio innovation.

A Passion for Listening

Humility, passion, creativity and expertise in sound are the core values behind Audio-Technica’s legacy, greatly inspired by its founder - whose imprint on the company’s philosophy is still felt today.

Audio-Technica’s passion for listening evolved in the 70’s, when it started designing headphones, building upon a legacy in innovation, meticulous engineering and artistic design.

Today, Audio-Technica’s audio products have become globally synonymous with consistently high sonic performance paired with impeccable build construction and artistic design.