Our iconic Monogrammed strap – electrified. Featuring bold neon palettes and durable polyester backing, these straps provide the ultimate comfort and standout style for all players.

With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide and in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues and many others.

Everyone from beginners and hobbyists to the world’s most acclaimed artists and performers have used Fender instruments and amps, in the process making the company not only a revered music industry name, but also a cultural icon.

It is our vision to continue championing THE SPIRIT OF ROCK-N-ROLL throughout the world and our mission to exceed the expectations of music enthusiasts worldwide.